Caleb Hernandez Design | HernandDezigns Portfolio

Design Approach

Caleb Hernandez is the talented mind behind HernanDezigns based in Georgia. He works with clients across the globe, crafting unique visual concepts with lasting impact.

His experience spans more than 20 years and he has worked in various business sectors such as medicine, real estate, music, marketing, print, and publishing.

With my God-given talents, art and design has always been a major part of my life. Businesses that I have worked with have benefitted from my experiences and skills, making my clients marketable and profitable.

I’m sure I will do the same for you.

Design to me needs to present and convey a message that should be clear yet intriguing enough to garner a second look. The difference between bad design and good design is how well that design communicates its message. But great design shouldn’t need to be explained at all. It should clearly represent and at the same time solve problems.

I am more than a designer, I am a problem solver.

Caleb Hernandez

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MY PROFESSIONAL HISTORY HIGHLIGHTS

As a creative designer.
I make ideas into realities.

POSITIONS HELD

Marketing Manager

Pharus Group

Consulting and marketing services for local companies and national accounts.
Guided creative team in developing dynamic marketing content and optimized marketing initiatives.
Projects include corporate identity packages, graphic development for print, web and video production for corporate meetings and marketing. Developed eye-catching logos for startup companies and non-profit organizations.
Increased client social credibility and market awareness by developing and managing marketing plans, collateral, presentations and campaigns while maintaining branding consistency.
Assessed and strengthened client digital presence, creating and revising websites following SEO guidelines and updating social media platforms.
Managed staff: interviewed and hired staff; coached and mentored; performed employee evaluations.
Cultivated strong professional relationships with vendors.

Creative Director

Showcase Photography & Design

Developed company branding, website, and marketing for Showcase. Effectively establishing a successful company launch into real estate photography.
Worked with local real estate agencies and businesses developing their marketing efforts.
Provided aerial real estate photography and videos, virtual walkthroughs, professional agent portraits with retouching
Designed unique logos and branding along with producing marketing collateral and handouts.

Senior Marketing Designer

Waterfront Properties

Guided creative team to create print and digital marketing content for sales department of over 65 agents and their teams.
Provided graphic design for web & print marketing collateral, SEO management, photography, and social media assistance.
Revitalized corporate branding increasing marketplace visibility and sales.
Responsibilities also included office administration and IT support for other company locations.
Created brand-appropriate designs, ad layouts, signage, postcards, brochures, handouts, and other marketing materials for sales agents and their teams.
Scan, retouch, color correct, and archive digital images of agents, property listings, and local lifestyle photography.
Developed relationships with local print vendors for services.

Product Photographer

Shop At Home

Handled all aspects of the photo shoot, including lighting, composition, props and photo retouching.
Produced 5-10 multiple views of each product for both print and internet distribution. Archiving and documenting of products and their images.
Instrumental in increasing ‘web only’ watch sales by 900% in 2008 with marketing research and product placement.
Designed creative elements for on-air use that successfully launched a co-brand with Circuit City.
Standardized photography processes, file and product archives, developing instructional videos

Pre-Press Graphic Designer

American Media Inc.

Created brand-appropriate designs and art for covers and story graphics for eight national weekly American Media, Inc. magazines (National Enquirer, Star, Globe, Weekly World News, Sun, Examiner, Mira!) and specialty publications.
Utilized knowledge of Photoshop to scan images, converted color formats, retouch and manipulate images, restorations, color corrections, and sizing.
Performed pre-press testing of files, including page RIP, separation of line work, and file transmissions. Assisted in establishing troubleshooting procedures to increase efficiency.
Assisted in establishing an emergency office for 300 employees during the Anthrax exposure crisis in 2001, while meeting the print deadlines for every publication.